WHO: UK small and medium enterprises.
WHAT: Based at the JL Kellogg School of Management at Northwestern University, Illinois, the programme aims to ensure that UK SMEs understand the most effective marketing principles for the US market. There are two courses on offer to help UK SMEs enhance their marketing skills in business-to-business marketing or business-to-consumer marketing. Scholars will also have the opportunity to undertake a short executive attachment with a US company.
WHEN: courses run 18-23 September 2011.
Deadline: 10 June 2011 ** Deadline expired**
Organiser/employer: UK Trade & Investment
[ Added on 1 June 2011 ]