ARTISTS TALKING
Visual art exhibitions and events with a platform for critical writing
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Advice for photographic and digital image-makers on promoting your work in an expanding environment.
Promoting yourself and your work is always a challenge, not only to the graduate or emerging artist but also to those who are aware that changes in the industry mean new approaches to getting the work out there. What are the factors affecting image-makers today, particularly now that advancing technologies offer such a prolific array of possibilities? Visibility is all. Once it was a postcard through the mail, now it might be an image over the net advertising your website; once it may have been limited-edition prints via a gallery or agent, today it could be a sales pitch on the web offering unlimited affordable images to a broad audience. Whatever it is, it has to suit you. Networking pays off and is the only way to begin to understand what possibilities are available to you, whether that is physically visiting galleries, reading trade magazines or the national press, taking out your book, or surfing through a growing net presence around the image. For the weary internet traveller, there are specific arts search engines emerging, and an increasing array of online agencies, galleries and stock libraries which offer expedient and contemporary services to both producers and...
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