ARTISTS TALKING
Visual art exhibitions and events with a platform for critical writing
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In it to win it
Louise Coysh visited ’Fresh Art’ at the Business Design Centre, London to find out how the fair met with the exhibiting artists’ expectations.
For the professional artist, promotion can be as important as what is produced. With increasing commercial opportunities – from selling websites, galleries for hire to online artists' databases – how can artists make an informed choice in terms of investing their time and money into a venture that gives them a long-term return? 'Fresh Art', billed as "Britain's newest and most exciting annual art fair; a lively and accessible event for people looking to buy for the first time or start their own collection", offered independent artists, studio groups and colleges a platform in London. But did the high cost of inclusion (stands of 6m2 cost £900 + VAT, plus transport, insurance, etc) limit the diversity of artists applying for selection? On entering the Business Design Centre (BDC), it was refreshing to see SPACE Studios in White Cube's 'Annual Contemporary Art Fair' pitch. Selected by panel, the independent artists delivered a high standard of work, that was complimented by the studio groups and colleges – despite the fact that space restrictions meant the majority of work was wall-based. The artists on show offered a healthy mix of age and origin from across the...
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