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UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
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Based at the JL Kellogg School of Management at Northwestern University, Illinois, the programme aims to ensure that UK SMEs understand the most effective marketing principles for the US market. There are two courses on offer to help UK SMEs enhance their marketing skills in business-to-business marketing or business-to-consumer marketing. Scholars will also have the opportunity to undertake a short executive attachment with a US company. Read full listing…