Knowledge bank
A rich and timely resource for all working in the
visual arts
Subscriber resource
Markets for designer-makers
How does a maker reach the market? Freelance consultant and Market Development Manager for Cockpit Arts Abigail Branagan highlights the key routes.
The last few years have seen the revitalisation of the craft market with new selling events and opportunities springing up across the country. This is echoed in the 2006 'Making It To Market' report commissioned by Arts Council England, which estimates the total market for craft at £826 million with 11.3 million existing or potential buyers in the UK. This does raise the question: how does a maker reach this market? The following Market tour aims to answer the question by highlighting key routes to market and to help designer-makers make informed decisions when it comes to identifying the right sales channels for their work.
.... . . to read the rest of this resource
and access all Knowledge Bank and Publication articles subscribe online - from only £6.
If you are a subscriber please login here.