Would I like my solo show featured in a museum ‘passport’ being printed for 2012? As the museum is over the road from the exhibition gallery, is very art oriented and has its own gallery- and my work is museum orientated, this seemed a no – brainer.
So – I have spent much of the last two days choosing an image and an exhibition title for a show that isn’t on for a year and will feature work as yet unmade. Slightly mad.
Image was surprisingly easy.
Title surprisingly hard.
Titling as I see it is about positioning the show for your audience, giving them a clue.
Art titles. They seem to come in three sorts- the ‘this is what I am doing sort [‘The Drawing Room,’ / ‘Crossing Frontiers, looking for an Eastern Identity’], the poetic sort [‘Memoirs from a Cold Utopia’/Shadow Catchers: Pinhole Photography’], and the ‘you should know in advance that my work is contemporary’ [Every Jetson has a Flintstone inside’/ ‘I will eat this sleepy town’.] There is also of course the no holds barred approach culminating in the famous Shanghi Biennale title ‘Fuck Off’ in 2000. Translated from the Chinese meaning ‘Uncooperative Approach’ ……………….think we guessed.
And if of course you are Picasso or David Bailey, just your name will do, although we now seem to have a fashion for the colon, ‘Gerhard Richter: Panorama’/ ‘Rene Magritte: the Pleasure Principle.’ Maybe I should have one of those………..
Having been told there existed a random art exhibition title generator [sncart.blogspot.com/2011/02/random-exhibition-title-generator.html] I thought I had to give it a go……result: ‘To Find the properties of gaming: figuring the Local.’ It then exhorted me to enjoy the show’!!
I have always favoured the poetic. I feel this may be a failure in me, that I should favour the hard edged; the difficult. My work is tightly controlled, archived and curated. Maybe I use my titles to ask my viewer to find the poetic that I can see in it.
In the knowledge my work will be low key colours and that viewers will have to be close to engage with it I finally settled on ‘Sotto Voce.’
Doubtless it will be hopeless by May and I will hate it with a passion. Hey Ho.