ALL publicity is good publicity. Or so they say.
I’ve been contemplating the effectiveness of various forms of marketing this week.
As this present exhibition of mine was a last minute decision, I missed the deadline for the Independents brochure, so my installation doesn’t appear in it. Obviously, as I’d put so much effort into it, I wanted people to not only see my work, but hopefully give some feedback
I don’t usually bother with business cards, as I generally haven’t found them that useful. If I was in the selling market, it may be a different story, but for the type of work I do, they haven’t worked.
Despite this, I took up the most recent vistaprint offer and had 250 cards printed ( with an image of my work on both sides) for £9, inc P + P.
The only way I can judge the effectiveness of them is whether someone contacts me ( zero response so far) or the amount of direct hits my website has had ( 60% of the hits were direct, but I’ve no way of knowing if that was a response to the cards or not) I won’t lose any sleep over the £9 just yet.
As with past exhibitions, I’ve sent out press releases, with varying degrees of success ( or not!) I seem to have done a little better this time – though my words have been changed a little. Maybe the trick is to make it more ‘public friendly’ ?
While in work today, I received a call from a local newspaper, who may or may not run a piece on me – but first wanted a little more information. ( obviously, my own press release didn’t cover the type of info they needed!) Being in work though and not really being able to take personal calls, I was talking in a hushed voice and wasn’t sure I was getting my message across. I was beginning to worry about how my words could be misconstrued…… the reporter asked about my job…as ‘ it was important that readers understood what I did’. Why my job matters, is quite odd, but I told her anyway. So – you are not a full time artist? Would you call your work origami? Did you study locally? Do you sell your work? Did you used to paint?
No, No , NO ! to all of the above….well – yes, I did paint at one time, but I have a horrible feeling that my answer came across as me giving up painting as I wasn’t selling and not because my work was evolving. The readers wouldn’t understand that. I think I’ve probably failed the ‘local artist’ test.
As with last weeks questionnaire….here is the result: http://www.sevenstreets.com/liverpoolbiennial/biennial-radar-wendy-williams-journeys-end/