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Elephant magazines posts are unique. They’re humorous, they play to catching the viewer’s attention in the caption section to engage comments/communication with the artwork.

The captions are quick/snappy, enough information about each artwork as well as making the artwork sound fun/engaging see below. Feel like a current gallery – fresh and understanding social media/young artists.

Elephant Magazine Instagram

Include snippets of conversations – with quotations and further links to listen/read the interview, in their bio. They have as a linkin.bio in their bio which has all the posts attached meaning you can find and then see more about the post you’re interested in – easy to view/visit from your home (regarding COVID situations), see video below.


I have learnt that your social media presences really helps with opportunities/networking. A-n website is very easy to navigate and use, it’s simple, see below, it allows young artists to connect/view projects as well as possible opportunities.

A-N Blogs link

Recently I was contacted by A-N to possibly be part of their Degree Show Guide 2021. They had seen my blogs (which I use regularly so I appear at the top of the blogs section) on their website and then followed my Instagram to see more.

Social media acts as a portfolio of work, I have learnt that you must make it (e.g Instagram) a space that reflects what you’re up to. Responding to the way I use my A-N blog, I have used this ‘behind the scenes’ approach more to Instagram for viewers to feel engaged with what my practice. See below.

Ella Lockwood Instagram


The Tate uses YouTubes platform to promote interviews/virtual exhibitions which is easy/flexible in terms of everyone being able to access it/navigate as most people have heard of Youtube/use Youtube. It is easy to share/save the video if you wish.

The description on YouTube of the exhibition works well with the relation to the video/exhibition and provides extra links for when the exhibition reopened etc.

I use YouTube to upload my artwork too. See below, they allow me to embed them into my sketchbook/blogs page so you watch and read – shares good placement/accessibility.


I really enjoy stories – “is a great way to ensure your most important posts (like a new product announcement) have a better chance of reaching your followers.” (Saraco, 2020) – I used stories to upload new posts or any works in progress, see below, an insight to what I was working on in uni or making at home.

Ella Lockwood Instagram

Stories act as a behind the scenes for followers as well/promotion, like artist Sophie Tea uses to show the process of her artwork. It builds attention and interest to her Instagram and art.

Sophie Tea Instagram

Gagosian gallery below have used their stories to promote new artists work/IGTV’s/interviews/works in progress all in the space of a few stories. It’s engaging in a way online gallery’s aren’t. There isn’t lots of scrolling to find what you’re after, stories are quick but capturing and take you to what you want to see straight away. They draw your attention in to the artist’s profile/post.

Gagosian Instagram


Interactions with other accounts and the time of day to post as well as  hashtags all work but an attractive post may work best when it reaches its audience.

The “cooler blues and greens were correlated with more likes than warmer reds, yellows, oranges and pinks” (Eggert, 2016) – I always thought warmer tones were more attractive but “People tend to associate blue with openness, so they’re more likely to want to stay in contact with that color” (Laliberte, 2017).

Readers Digest

Regarding my practice on Instagram using pinks/oranges I have always received good interaction/attention still.

Ella Lockwood Instagram