Hi! Below is an article I wrote about my concern that many are treating art as they would an iPhone; using marketing rather than engagement to attract audiences. I would love to hear your thoughts and start a conversation. The […]
Audiences - a-n The Artists Information Company
Art isn’t an iPhone.
The continued research and discussions eventually got to the point of where I was able to define the areas of focus and ambition under the tile of MTP (More Than Ponies) which I describe as: MTP (More Than Ponies) is […]
A new report produced by The Audience Agency in partnership with CVAN illustrates how galleries play a significant role in the visitor economy.
Describes the scope and delivery of Tate’s Digital Strategy to further its mission of promoting public understanding and enjoyment of British, modern and contemporary art.
Eight arts and cultural organisation in Liverpool surveyed audiences and visitors about the impacts of their experiences over the 2009 – 2010 season.
Widely adopted breakdown of arts audiences into thirteen different “segments” for marketing use by organisations and local authorities.
A series of site-specific art commissions that aim to interact with locations and audiences in Lincoln.
Maps opportunities and barriers facing the African, Caribbean and Asian visual arts sector.
Executive summary of findings of survey carried out by the Office for National Statistics, presenting information on attendance, participation and attitudes to the arts and culture among Black and minority ethnic adults in England.