Social media: Twitter
For this video guide, Katy Beale and Charlotte Frost discuss micro-blogging with particular reference to Twitter and how it can be used for research, marketing and collaboration, plus a look at how artists are using Twitter in innovative ways that connect with their practice.
Contributor: Katy Beale helps creative and cultural organisations interact with and develop their audiences, often using digital and social media, and with marketing agencies on strategy and creative ideas for brands.
She recently worked with Camden Arts Centre on their audience development strategy; Science Museum creating a social media dashboard; Artangel on a one-off interactive piece for the V&A - a 'twitter typewriter'; and BBC Radio 3 on social ideas for the Proms.
Throughout 2009, she developed Tate's social media infrastructure, leading a cross-departmental steering group. Previously she created integrated marketing campaigns for The South Bank and Bankside Cultural Quarter, and Kinetika - securing the London 2012 Inspire Mark.
She regularly talks on the subject of digital and social media at conferences and leads training sessions for a variety of organisations. She has written recent articles for Arts & Business and Arts Professional Magazine. She contributed a chapter to Twitter & Museums: Strategies and Tactics for Success published by MuseumsEtc Magazine and is currently compiling a book about games and museums by the same publisher.
#followfriday or #ff
For more arts hashtags see www.artistsandmakers.com/staticpages/index.php/Hashtags
Find a-n on Twitter
Read on » to follow and engage with a-n across our range Twitter accounts.
First published: a-n.co.uk January 2011
Comments on this article
Post your comment
To post a comment you need to login
© the artist(s), writer(s), photographer(s) and a-n The Artists Information Company
All rights reserved.
Artists who are current subscribers to a-n may download or print this text for the limited purpose of use in their business or professional practice as artists.
Parts of this text may be reproduced either in accordance with the provisions of the Copyright Designs and Patents Act 1988 (updated) or with written permission of the publishers.