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Today I have been looking into the analytics of social media. I wanted to find out more about the most optimal times to post something on different social media platforms. I found a really helpful website called Sprout Social which has released a report on ‘The Best Times to Post on Social Media’.

What I found really interesting was how they talked about how Social Media companies are constantly having to restructure their algorithms to make sure everyone’s experience on their platform is as good and entertaining as possible. Sprout Social have also released a new update on this post about how Covid-19 has impacted the way we use and interact with social media.

I found that in general Wednesday’s at about 11am or 1-2pm are the optimal times to post something on social media, whilst Sunday is the worst time to post anything.