Hen Norton is an independent creative producer and filmmaker and co-director of Hot Feet films. As an extension of her practice she co-founded the crowdfunding platform wedidthis.org.uk in January 2011. Since this sites merger towards the end of 2012, with peoplefund.it now crowdfunder.co.uk, she has turned her attentions to exploring how we can better understand the role of audience and use the crowdfunding model as a tool for the social and creative sectors to build sustainable business models, systems and networks. She regularly facilitates workshops and gives talks about audiences & funding across the UK and internationally. http://www.hen-norton.com @hennorton