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Viewing single post of blog Professional Practice

Dear Reader,

 

I am hoping to uncover what makes a successful social media account. Starting with a blank slate I have created a new email and  Instagram account. These accounts will be purely for my professional development and self-promotion.

I am planning to look at successful Instgam artists and see what they have in common so that I may implicate this in my own account. Things I will be observing:

  • Use of hashtags
  • Trends
  • Likes to following ratio
  • Post times
  • Cross platform promotion
  • Paid promotion
  • Video to image ratio
  • Target demographics
  • Age, Sex, Geographical location
  • Revealed/Concealed identity

My first course of action will be to follow as many artists as I can think off, both from my own personal life and those who are popular on the platform. I want to see how many followers I can gain without even submitting my first post, and then with the starting number I will monitor the fluctuation of followers as I start posting my work. I’m hoping this will be a springboard in me learning how to build a successful following online.


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