HS Projects 12 Hammersmith Grove
Sunday, June 2, 2024
Wednesday, October 30, 2024
12 Hammersmith Grove, W6 7AE, London
HS Projects

HS Projects is delighted to present “Office Party,” an exhibition of new and recent work by Fabio Lattanzi Antinori that raises questions around the production and consumption of data. The exhibition will run from April to October 2024 at 12 Hammersmith Grove, W6 7AE, London. Throughout the exhibition, a series of events will be held to engage the public with the themes and artworks presented. Details of these events will be announced soon.

Office Party explores power dynamics, beliefs, and the way our perception of reality is collectively shaped and disseminated within society. Lattanzi Antinori’s work delves into the narratives of data, the agency of digital technology, and how these elements shape the future of society. The artworks in the exhibition are inspired by keywords, a term often used in digital marketing to describe words and phrases searched for by people online.

Every time we look for something online, our search terms are recorded and combined to build a personality profile for each one of us. This data is then used to forecast our future behaviours, predict the products or services we might want to buy, as well as understand and influence our political preferences and social behaviours. Behind the scenes, there exists a vast market that commodifies keywords. These keywords are gathered through elusive intelligent algorithms, creating profiles for everyone, which are then sold to advertisers and private companies. This business model has become dominant among companies, such as Google, Bing, and Yahoo, that bring disruptive proprietary technologies to the masses.

Exhibition Highlights:

Keywords Karaoke Machine: Inspired by the way digital technology is shaping our notion of reality, history, and interaction, this artwork plays songs with lyrics and music generated by an AI model using geo-localised keywords. With a touch of humor and irony, this work aims to reflect upon contemporary societal issues.

Highly Predictable: Presents the price of a selection of keywords on a custom-shaped LED screen, displaying online searches relevant to the Hammersmith area.

Fat Fingers: Alludes to the idea that secret extraction won’t leave anything unexploited, presenting mistyped keywords and their prices. These words are selected from Raymond Williams’ 1988 seminal book on keywords, reflecting on society’s evolving aspects over time.

Another Sign: Features quotes from books, newspapers, and web media, cut out of security screens. The quotes highlight the unsustainable economic framework, overconsumption, or personal limits. Security screens symbolise transience, representing vacant properties and risky investments, awaiting new opportunities during challenging times.

Fabio Lattanzi Antinori studied MA Fine Art Computational at Goldsmiths College. His recent exhibitions include Chronicles of Future Superheroes at the Museum of Contemporary Art Bucharest and Kunsthalle Bega Timisoara, Chased by Unicorns at Pi Artworks London and Istanbul, and Frieze Sculpture at Regent’s Park, London. He has been awarded the Lucas Artists Fellowship and the First Plinth Award by the Royal Society of Sculptors and was selected for the MMCA International Artist in Residence Program in Seoul.

HS Projects curates and commissions contemporary art that engages public, social and commercial realms. Founded by Alistair Howick and Tina Sotiriadi in 2002, they specialise in delivering artistic interventions and projects in unexpected places, from major public sculptures and large scale group exhibitions to community engagement projects, and from suggesting artists for development projects, to designing bespoke creative strategies.