Argues that London’s enormous “soft power assets” will be its greatest advantage post-Brexit in terms of negotiating for a “global UK”. These assets must be both “protected and projected” in the face of what will be significant challenges to key industries. Contains some useful statistics – for example, more people visit the British Museum every year than visit the entire country of Spain – and useful analysis of the relationship between London and the rest of the UK.

Jo Beall and Alasdair Donaldson
British Council
1 September 2017
All that mighty heart Culture, Brexit, and the soft power of London