Demonstrates impacts through case studies of eleven festivals. Found that: 1) total income of 11 festivals was almost £1million. 2) 40% of income generated was earned through ticket sales. 3) total spent was £990,000 contributing a further £570,000 to the East Midland’s economy. 3) artists’ fees were the largest expense at 50%, with considerable new work opportunities created for local artists. 4) £7 million spent by audiences at local shops and other businesses in the festivals’ host areas. Economic impact of this spending generated a further £4 million to the region. 5) 33% of local businesses thought festivals brought new business. 6) 93% of businesses saw festivals as good for local communities. 84% thought they made a good contribution to the development of tourism.
- De Montford University
- Arts Council England
- East Midlands Development Agency
- December 2004