A matter of signage
My turn to invigilate yesterday……
I was looking forward to seeing the banner the gallery had made for us. ( The Gallery is owned and run by a sign makers business who have opened up the space in the building to house the exhibition space ) It caused a lot of intrigue as someone in work had mentioned that she’d spotted the banner while driving in, not knowing that there was a gallery there……….and yet on the same day, we heard that the owner of the building that the banner was attached to, had stormed into the gallery ranting and raving, demanding it was taken down. That was odd – as we’d been in to see them the week before to show the design and ask permission to hang it. At that time, they were really happy about it.
Our design was quite understated – white background, black lettering – name of exhibition and our names, with an arrow pointing in the direction of the gallery. Plus a logo of the business that let us hang on their wall.
Walking down to the gallery though – I could spot the problem from quite a distance away. For a start – it was yellow. In fact, it wasn’t even a banner – it was a metal sheet that had been nailed to the wall – even though we told the property owner it would be tied to the railings. The wording had been changed to include the dreaded words ‘ART EXHIBITION/ART GALLERY ‘.
It’s sort of funny – but horrendous at the same time. From a sign writers/ business point of view,- the sign is doing what it is meant to do. From an aesthetics view though…. hmmmm.
Does that just prove that artists are not business minded?
