ENTER ART FAIR
Enter Art Fair, Refshaleøen, Sønderhoved Matrikel 416, DK 1432 Copenhagen K
Introduction with Emil Lüth, VIP Relations Manager
A bit about ENTER Art Fair (from their website)
Our ambition: To meet the demand for a relevant and high quality international art fair in Scandinavia and to create the first and only ongoing virtual art fair experience.
Enter Art Fair powered by Artland is a new and ambitious international art fair in the Nordics. The first edition of the fair took place at the cultural progressive area Refshaleøen in Copenhagen and as the first of its kind Enter Art Fair and Artland combines the well-known art fair format with a state-of-the-art digital art fair experience.
ENTER is therefore the only fair that actually connects artists and galleries to collectors and other art lovers on an unlimited global scale all year round. The next fair will take place 27th – 30th August 2020.
Enter Art Fair and Artland recognizes the demand from the established International art community for an international high quality art fair in the Nordics. At the same time the mission is to continuously develop and maintain an innovative setting for younger art lovers and emerging collectors – a burgeoning force set to be the groundbreaking collectors of tomorrow.
By combining the physical art experience and personal meeting with a direct reach into the virtual reality, Enter Art Fair and Artland bridges the two.
A bit about ENTER Art Fair (from my notes)
There was a need for an international art fair. Some of the galleries were chosen and others submitted. There is a 3D scan of the fair online as they believe why should it end. You can buy the works online and they are changed every now and then. They visited galleries to build relationships and people took a chance with them. Nice mix of well established galleries and younger ones with more energy to compliment one another. The pink signs in the fair show which galleries are 5 years old or younger. Again this felt like a more traditional art fair that we’d have in the UK, each gallery to their own cubicle space.