As part of my Professional Practice Two module, I will be looking in depth at NFT’s, social media platforms and trying to understand how they function to promote artists work.
When I first heard about NFT’’s I thought they were a great idea, even considering that I may look to promote my practice this way.
I didn’t realise that they use so much energy to keep them running.
This has created a discussion and has become quite controversial.
Famous auction house Christie’s sold the first NFT in October 2020,
it hit headlines with an NFT by Beeple’s, Everydays: the First 5000 Days when it sold for $69 million in March 2021.
Mike Winkelmann, Everydays: the First 5000 Days, 2021, 21,069 x 21,069 pixels
I will be starting by looking at how NFT’s came about, what affect they have on the environment specifically and how this is going to be overcome. Is this sustainable of will it fail?
For example Art Station has cancelled its plans to give a platform for
NFT’s because of the backlash from people that thinks it is environmentally unethical.
Calma, J. (2021). The climate controversy swirling around NFTs.
My practice focuses on the ephemeral, being mindful about the environment with the materials I choose. This is something I am very interested in to explore so I can have a better understanding about my future practise and what direction it should take,
keeping in mind the importance of sustainable art and processes.
I will also be looking at artists that create NFT’s as there working practice and what forms of marketing they use to promote there work, ie social media. Understanding social media and the technical elements of it will help to give deeper knowledge to my professional practise. It is being brought more and more to my attention the cost to the environment, using social media and digital resources so I would like to also address this.
