Following on from my call with Amy yesterday, I have decided to work on starting and planning my project today.
The first step that I have taken, is to start an instagram page for the rewilding project, where I will put information about both sides of the project, in order to make the link between them really clear and not to have them as two completely disparate entities. I have chosen (rather than creating a completely new one), to reuse one that I already had – The Question Mark Project one that I started in professional practice last year, as it meant that I didn’t have to go through the rigmarole of setting a new one up, and that I already have a few followers to work from.
I have used the Endangered Plants Index logo that I designed earlier in the project as the logo for the instagram account as well (This may change as the account progresses, but for now it is what I am going with), although I have edited it slightly for this side of the project (as you can see below):
Adding the word “rewilding” helps focus the outer view of the project and makes it really obvious what the project is about from the off – which is really important, as the easier something is to understand and engage with, the more people will engage and interact with it. I chose to use the colour green, as it is symbolic of plants, obviously, but also has many connotations with the climate movement and things being “green” (another word for being environmentally friendly”. I am hoping that the fact that I have also used a ‘handwriting’ style font will make people feel less daunted by the project and more likely to interact with it – as not only is the ‘handwriting style’ very popular at the moment in marketing, but it also feels more handmade and community based, and more like something that people would want to be involved in.
I changed the name of the instagram to @endangeredplantindex – which although it doesn’t mention the rewilding aspect, still very quickly and easily conveys the aim of my project – as well as being very easily searchable (the handle has no additional characters which could complicate people finding the account). Below is a screenshot of what I have set up so far:
I am pleased with how it looks, and I look forward to starting to grow the project. The link to the instagram is here
