Currently I am working on my staircase/hallway work for the upcoming exhibition which I will be discussing in my next post.
I spent the last week focusing on making a logo and poster for the upcoming exhibition.
Image of painting in staircase area
I worked on a few examples of logos and posters for the exhibition. The first one was received well, but after speaking to family members and having feedback from my peers, they felt the wording was too broken and didn’t have a flow to it. Also after a couple of days I didn’t really like it!
Image of first logo idea
I also worked on a poster to go alongside it which I wasn’t so keen on and felt it seemed to simple and not professional enough. I was told that the handwritten element of it was received well, so I considered this as I worked on the new one.
Image of first poster idea
Below was the idea for the new logo, which took the hand-drawn element and the simple word in a single row idea too. This was received well and we decided to go with it. I was quite happy with it and developed posters and instagram posts to go with it.
Image of final logo
I worked it into the final poster idea. I decided to use our last names, which felt like a nod to the fact the female artists throughout history were often referred to by both their names and male artists were and still are more commonly known by their last names. I felt it was more professional and worked into the poster better. I also used our instagram handles as it will be a virtual exhibition and we will be showing our work on the platform too.
Image of final poster
I also worked into a square design for an instagram post.
Image of final Instagram poster
I decided to work with a colour scheme that was professional, subdued and also reflected to University’s logo. I decided to highlight the ‘us’ at the end of the Congruous title as I felt it was in keeping with the meaning of congruous – ‘in harmony’ which is how I felt working together with my peers while at home. The title congruous came from a word I learnt while working with Matt for the dissertation module. The word was ‘incongruous’, which was a difficult word to find a sure meaning for, especially in the context of art. Kieran suggested the word congruous as a version of it which played well on our themes as they are often in harmony.
