Looking into what Instagram Insights and algorithms are.
Insights: You can use them to learn more about overall trends accross followers and the content performance with the audience.
Algorithms: The social network sifts through the consumer feed to prioritise what they see, this is worked out by working out what the consumer wants to see, based on past viewing.
I have now registered as a ‘creative’ so ‘insights’ should be available to view.
How to view ‘insights’
- Go to profile.
- Type the Insights action button.
- You can also go to the upper right corner, tap Insights.
- Tap metrics in the Overview or specific content you’v shared for a more detailed breakdown.
I cannot see ‘Insights’ when logged onto my computer, the only way I have found that you can view ‘Insights’ is through my mobile phone.
Above is my Insights overview on Instagram. It shows that I have reached three accounts in the last 7 days, one account that it has engaged with. And my followers are down -1.3%.
The only way I have promoted my art is through posts. I realise that I need to post more, maybe post videos of my practice/ create stories.
Posting regularly should promote my art further.
I also need to find out when are the best times to post. Unfortunately because fewer than 100 accounts saw my content during the time period the Audience demographics facility is not available to me.
I will need to get in touch with an creative person who is on instagram to see if they have any top tips for me.
