In this blog post, I will be talking about the differences of impact on the audience between a Reel and a Post on Instagram. It caught my attention that reels became really popular following the popularity of another app Tiktok. The reason for it was the concept of posting short 10-20 second videos in which you either do or don’t catch someone’s attention.
HOW DO REELS WORK
Reels is an option on Instagram on which a creator/app user clicks to add a short video (sometimes including photos as well) with music or without. These work based on the algorithm Instagram creates through your search, follow or like history. Example: You as a user follow the Instagram naccount of Tate modern ( @tate ) > suggested accounts become art based > reels will immediately become art based.
WHY DO I MENTION THE DIFFERENCE BETWEEN A POST AND A REEL
In the past week, I have been scrolling through my reels and came across one specific account @ruben.toe, whose account is based around his private life and abstract art he produces. On his reels, he posts 3-10 second videos with quick cuts and interesting music that doesn’t make the viewer (speaking subjectively) get bored.
Most of his posts on reels go up to thousands of viewes and likes. Ruben’s posts still get thousants of likes, but not as many as the reels.
His account made me do a quick experiment. On my Instagram account @novotnaamelisa, I would usually post the progress of painting on IGTV, where the videos are available to have up to 60 minutes if uploaded from your laptop. There, I did the same as Ruben, but with the lenght of my videos, I could see even my own boredom with skipping through my own work.
That is why I tried following Ruben’s way of posting and posted my first quick reel:
In seconds and minutes, I received many likes and follows. In comparison, this is after posting a normal post:
TO CHECK HOW THE POST AND REEL IS DOING NOW: