Commissioned by a-n from freelance arts writer and researcher Dany Louise, this paper shows how visual arts organisations in England, Scotland, Wales and Ireland have approached advising on visual artists’ day rates, as well as a comparator organisation in Canada and those working more broadly across the arts.
Louise suggests there are two distinct approaches to offering guidance. The ‘market-led’ approach identifies what comparable freelancers are charging for similar work, balanced with a judgement of what the market will bear, while the ‘business planning’ approach calculates overheads, set against required income, balanced with experience and career stage.
“a-n’s guidance adopts the second approach,” she explains, “judging it to be more robust, more likely to provide steady and appropriate income, and being less subject to the vagaries of a fluctuating market.”
- Dany Louise
- a-n The Artists Information Company