Articulates a vision of the use of digital activity across the organisation in order to provide “rich content for existing and new audiences for art, to create and nurture an engaged arts community and to maximise the associated revenue opportunities”. Includes the aim of digitising the Tate archive which will be integrated with artworks, and the use of “interlinking, multimedia, multiple voices, both linear and nonlinear journeys”. Strategy also considers interactive technology within the gallery space, staff blogs, paperless ticketing, e-commerce and staff training. Readable and useful model for building based arts organisations on embedding digital technology throughout the organisation.

John Stack
Tate Papers
1 March 2013

Read this article in Tate Papers, no 19: Tate Digital Strategy 2013- 15: Digital as a dimension of everything