Marketing - a-n The Artists Information Company

Research Cultural value

Arts Audiences: insight

Widely adopted breakdown of arts audiences into thirteen different “segments” for marketing use by organisations and local authorities.

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Monument to David Harper, the Casual Passer-By I Met at 11.28am, London 1972
Resource Archive Feature

The Campaign

Sacha Craddock’s contribution to ten two zero zero five, a-n Collections.

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Eight-fifty light
Resource Introduction

Artists’ product

Hilary Williams talks to four artists about how they have developed specific products. She learns about their initial motivation and inspiration, how they developed their ideas into production and what marketing strategies they employed for these particular products.

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