As we all know, Instagram can be a fickle place to share your work. This is largely due to the algorithm and the way that it decides whether posts are interesting or not.

One way to make sure that your work will get the biggest possible platform however, is by posting a certain times, which can be worked out using the Instagram insights on your account. The above set of screenshots are from my own insights and show in a clear bar-graph the best times for me to post, according to when my followers are most active on the app. From this, I can tell that not only (on average) is 18:00 or 6pm the best time to post for me, but Thursdays, Saturdays and Mondays are the best times for me to post, as those are the days and times when the highest number of my followers are active on Instagram. Therefore, I should schedule posts to be posted at 6pm on Mondays, Thursdays and Saturdays for the best results, although 3pm on any other day should also get a decent amount of interaction.

These findings on my own Instagram insights also tie in perfectly with this graph that I found on Influencer Marketing Hub:

This graph shows that:

Thursdays are the best days to post in general. And the best time to post is between 2pm and 3pm. (Geyser. W, (2022))

Although the graph doesn’t actually show any spikes of particular activity on Thursdays between 2 and 3pm, these are the times where there is the most average activity, meaning that there is likely to be much more activity then, overall, than at other times.

I will cross-reference this graph with my own Insights, establishing that Thursdays at 6pm is the best time to post, although if I need to post more, Wednesdays and Fridays at 6pm are also good times to post.


Source: https://influencermarketinghub.com/how-instagram-algorithm-works/


Now that I have got my instagram page cleaned up and looking professional and how I want it, I have decided to start ‘un-archiving’ the posts that I archived before I started the ‘remodel’. However, I have decided to be very selective, and only ‘un-archive’ the posts that most closely relate to my current work, or which have a particular significance for me.

As the posts you select go back onto your account in exactly the same order as when you initially posted them, I have also had to exclude some posts which I would later like to include, which I will have to actually post anew, in order not to interrupt the order of the posts that I  have chosen to have on my account.

The below screenshots show the posts that I have chosen to ‘un-archive’  (in reverse order):

The very first coloured pencil portraits I did represent my first proper exploration of drawing in this way, and finding something that I am adept at but also really enjoy. It was also the start of my fixation with making my work as realistic as possible – plus a few of the portraits have been acknowledged by the sitters themselves (including the first one of Maddie Holliday, who still has a copy of my drawing on her own instagram profile). The second ‘set’ of posts is largely made up of my Activist drawing series – which I plan to post the videos for very soon.

I think this selection of posts shows my practice and journey to this point well, and provides an effective point from which to share the direction my practice is moving in at the moment.

These posts also all have a fairly consistent ‘style’ to them – usually showing the work in the centre with the plain white colour of the page as the background. This makes a consistent style which I hope to continue with throughout my use of the app, and which is especially easy to achieve when I am drawing digitally using my iPad, as the colours are always perfectly balanced and I can achieve a very clean look to my works and posts, similar to those of @polina.bright or @francescaapage.


I put off writing my instagram bio for a while, as I couldn’t work out what exactly I wanted to put in it, nor the style I wanted to write it in.

In the end, I decided to be very simple, and just use it as a description for my practice:

Artists and Climate Activist

3rd Year BA Fine Art Student

Although it isn’t interesting, or exciting, it isn’t complicated by emojis or fonts and it explains exactly myself and my practice to anyone who looks at my profile.

I have also completed the rest of my profile, adding in my pronouns in addition to changing the website link on my profile simply to my artist website, rather than to my activist linktree. This seems a more appropriate use of the URL space: directing visitors to my page purely to information related to my artistic endeavours, rather than both art and activism (where they don’t collide).


The instagram bio is a short (150 character) introduction to you and your practice. This means whatever you put there has to be concise and quickly explain what you do, and share any other important links etc.

I have take a few screen shots of some other artists’ bios to provide a sort of framework to work from, as are shown below:


This first bio is from a paint pouring artist, who I discovered on instagram. As you can see, his bio is very limited, saying only “Print Sale Now Live” – this doesn’t give any insight into is artistic practice, but it does highlight something that he deems as very important for him at that moment – his print sale. The capital letters above the URL create a clear path for the viewer to follow, and will help lead his followers and visitors to his page where he wants them to go.


@irisscottart bio is simple and self explanatory – explaining her practice and location in one sentence. This however doesn’t feel right for my page – it somehow feels too formal, and sort of stilted? I want something that explains myself and my practice, without being too formal.


@snooze.one has a very modern and vibrant lettering/calligraphy practice, and their bio reflects this, through their use of emojis to introduce each new line in the bio, which gives a new piece of information – the last two using emojis to literally point down to the URL, guiding visitors there for their enquiries etc. This is fun, but I’m not sure whether it fits with my style of page – although that might depend on the specific emoji’s I use. This is something I need to try out and experiment with.


@andy.c.white bio is vague but playful. It’s very simple, but explains their practice to the viewers, being both professional, but also casual, showing that they are still a normal and creative human. This is the style that I like most of the four that I have looked at – it does what it needs to, but is playful and individual with it – things which are important to me in my online presence.

These bios are all brilliant and varied examples of how artists use their bios to quickly direct and inform visitors to their accounts, and have given me a good idea of what I am looking for and what I want in my own bio.

For me, it needs to be professional, but a little informal, showing that I am a human under this account, and that I am creative and playful. It needs to be clearly and briefly informative and direct visitors easily to where they need to go to find the information they’re looking for. It might also say a little about me – for example, the fact that I am a 3rd Year Fine Art student, or link to my activism account, as it is an integral part of my practice.


After doing a little research on other successful artist Instagram pages, I have updated my page with the new username, and a new profile picture, as you can see from the screenshot below:

Although I have changed the username to @emilyk_arts, I have decided to keep the “name” of the account as Emi’s Art, as it maintains the link with my other platforms, in addition to hopefully minimising the confusion for my current followers. You can also see that I have chosen a profile photo for my account here too, choosing to go with a photograph of a work rather than a photograph of myself, as I felt that this was more suitable for my online presence with this account, as well as being a clear indicator of my current genre of work.

The above image is the piece that I have chosen to be my profile photo – I edited the photo so that it is brighter and has a higher contrast – which although in this context as an image doesn’t look so great – it is perfect for a profile picture on Instagram, which is unable to be enlarged or looked at in more detail. The brighter background and higher contrast makes it much more obvious for the viewer to see the image as a profile picture which is much smaller than a normal post. I chose this image, partly because it is representative of my current work, but also because it is the piece that I am probably most pleased with from my current series, and which is most aesthetically pleasing for me for some reason.

The next stage is to look at creating a bio for my account, and then deciding how I want my posts to look, and whether to repost certain posts that I have achieved, or to start completely afresh.