The Bomb Factory Art Foundation
Friday, March 20, 2020
Friday, April 3, 2020
9-15 Elthorne Rd, Upper Holloway, London N19 4AJ
The Bomb Factory Art Foundation

Laura Ford, Cherry Pickles, Zoe Gingell, Zena Blackwell,
Adele Vye, Fern Thomas and Raji Salan

20.3.2020 (Opening party 6-9pm) – 3.4.2020 at The Bomb Factory, London
1.5.2020 (Opening) – 13.6.2020 at Elysium Gallery, Swansea

Household Name is a dynamic and timely contemporary art exhibition featuring seven Welsh and Wales-based women artists working in paint, sculpture, film, photography, text and performance. Ranging from internationally renowned practitioners to emerging artists, and all producing bold, innovative, exciting and engaging works, Household Name features direct responses to the title from questioning the political and the scientific, through to investigations of the domestic setting via witchcraft, gender identity and climate change. The exhibition will open at The Bomb Factory, London, and then travel to Elysium Gallery, Swansea.

To become a household name as an artist is for most, an unachievable feat, yet household names abound in society and suggest fame and notoriety. But what validates someone or something to become one? The majority of household name artists are and always have been male, so Household Name seeks to redress not only this imbalance but also the inadequacies in gender representation in museums and galleries. Infamous cult leaders, human traces in the house, perceived ideas of family members, the availability of the working parent to its offspring, gender norms and of being at the precipice of climate breakdown are just some of the themes scrutinised in Household Name.