Over the last week I have been uncovering the commercial potential of Perfume as Practice. For while the essence of the project is artistic, that doesn’t mean I can’t dip my toe in the more consumer driven elements of the fragrance industry from time to time.
That’s why the beginning of this month sees me showcasing a range of reed diffusers based on house plants. They are called Botanical Blends and are currently on display (and for sale) at the Art in the Home event at Kommune, Sheffield.
I’m actually rather happy with them, as the concept of taking inspiration from house plants allows the diffusers to have a little conceptual grounding, while offering customers an opportunity to by something unique and bespoke.
They also act as something as a precursor to a project I am undertaking in 2020, which will see me design a perfume for Bristol Museum and Art Gallery. And by perfume, I mean an actual perfume. That people will be able to buy. In a shop. With a box and a livery and warning labels and everything.
It all feels rather exciting as making a perfume to industry standards is something that will greatly inform and benefit Perfume as Practice, which has always sought to be disciplined in it’s perfume design, and has always respected the perfume making process. The opportunity to make, sell and market a perfume for customers to buy will essentially make me a better perfumer, and that can only be a good thing going forward.
Art in the Home is open at Kommune until 10th November.