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As we all know, Instagram can be a fickle place to share your work. This is largely due to the algorithm and the way that it decides whether posts are interesting or not.

One way to make sure that your work will get the biggest possible platform however, is by posting a certain times, which can be worked out using the Instagram insights on your account. The above set of screenshots are from my own insights and show in a clear bar-graph the best times for me to post, according to when my followers are most active on the app. From this, I can tell that not only (on average) is 18:00 or 6pm the best time to post for me, but Thursdays, Saturdays and Mondays are the best times for me to post, as those are the days and times when the highest number of my followers are active on Instagram. Therefore, I should schedule posts to be posted at 6pm on Mondays, Thursdays and Saturdays for the best results, although 3pm on any other day should also get a decent amount of interaction.

These findings on my own Instagram insights also tie in perfectly with this graph that I found on Influencer Marketing Hub:

This graph shows that:

Thursdays are the best days to post in general. And the best time to post is between 2pm and 3pm. (Geyser. W, (2022))

Although the graph doesn’t actually show any spikes of particular activity on Thursdays between 2 and 3pm, these are the times where there is the most average activity, meaning that there is likely to be much more activity then, overall, than at other times.

I will cross-reference this graph with my own Insights, establishing that Thursdays at 6pm is the best time to post, although if I need to post more, Wednesdays and Fridays at 6pm are also good times to post.


Source: https://influencermarketinghub.com/how-instagram-algorithm-works/